Would becoming a Social Media Manager be the Right Job for Me?

In today's digital age, social media has become an integral part of our lives. It has not only transformed the way we connect and communicate but has also opened up new avenues for businesses to reach their target audience. 

As the demand for online visibility continues to soar, the role of a social media manager has gained significant prominence. If you're considering a career in digital marketing, you might be wondering, "Is a social media manager the right job for me?" 

Let's delve into this exciting profession and let me share some of the key aspects of the job that I love and why you might love them too!

So, first and foremost, a social media manager is responsible for developing and implementing effective strategies to promote a brand or business on various social media platforms. More often than not, our primary goal is to engage an audience, increase brand awareness, and drive traffic to the company's website so that they can make sales or receive enquiries. It’s a multifaceted role that involves creating and curating compelling content, managing social media accounts, analysing data, and staying updated with the latest industry trends.

But Why Consider a Career as a Social Media Manager?

Well, the demand for skilled social media managers is increasing. Businesses are recognising the power of social media so acquiring the necessary skills in this field can make you a valuable asset in today's competitive job market.

As a social media manager, you have the opportunity to unleash your creativity by crafting engaging content, designing captivating visuals, and experimenting with different marketing techniques. Additionally, the role often provides flexibility in terms of working hours and remote work opportunities which is becoming increasingly more attractive to younger people.

A lot of people love to use social media on a daily basis anyway. So taking this a step further, if you have a passion for social media, a creative mindset, and a keen interest in digital marketing, becoming a social media manager could be an ideal career choice for you. This profession offers a perfect blend of creativity, strategic thinking, and data analysis, allowing you to make a meaningful impact in the digital landscape.

What’s my Personal Experience? 

It might sound a bit corny but I often compare being a social media manager, and certainly a freelance / self-employed one at that, to being the 12th man of a football team, or the 5th Beatle in the band. By that, I mean that I get to embrace a new challenge with every company that I work with and wear their hat and fly their flag and really invest in their company. I’m able to embark on a rewarding journey as their social media manager. 

But it’s important to remember that success can look different for every company and the progress can happen at a faster or slower pace for each company as well. Remember, success in this role as a social media manager comes from a combination of creativity, adaptability, and a passion for connecting with audiences in the ever-evolving digital realm across different industries. So it will take time but be positive and confident in your ability and skill!